Electronic Commerce, e-commerce, Impact of the Ecommerce on Markets and Retailers, Product Functionality the E-Commerce System

Magento - an Open Source e-commerce Web Application

Magento - an Open Source e-commerce Web Application 

Magento is an open source e-commerce web application that was launched on March 31, 2008 under the name Bento. It was developed by Varien (now Magento, a division of eBay) with help from the programmers within the open source community but is now owned solely by eBay Inc. 

Magento was built using parts of the Zend Framework. It uses the entity-attribute-value (EAV) database model to store data. 

In November 2013, W3Techs estimated that Magento was used by 0.9% of all websites 

Magneto Features 

Marketing Promotions and Tools 

Magento's flexible pricing rules enable the efficient creation of a variety of promotions to increase conversion rates. 

Private (Club) Sales including Events, Invitations and Category access permissions Feature available to Enterprise Edition only 

  • Flexible Coupons (pricing rules) with ability to restrict to stores, customer groups, time period, products, and categories. For example: Percent Discount | Fixed Amount Discount | Free Shipping | Buy x, get y free. | Buy x, get y with percent or fixed amount discount | Buy x, get free shipping on order | Buy x, get percent discount | Buy x, get fixed amount discount.
  • Catalog Promotional Pricing by percentage or fixed amount with ability to restrict to stores, categories, products
  • Free Shipping Option
  • Multi-Tier Pricing for quantity discounts
  • Bundled Products
  • Customer Group-specific pricing and group-specific tier pricing
  • Landing Page Tool for Campaigns
  • Search Engine Friendly URL's
  • URL Rewrites

Search Engine Optimization 

Built from the ground up to support SEO, Magento auto-generates SEF URL's, even down to the links in the Layered Navigation, sitemaps for search engine submission as well as for display on site, and a popular search terms page. 

  • 100% Search Engine Friendly
  • Google Site Map
  • URL Rewrites give full control of URL's
  • Meta-information for products and categories
  • Auto-generated Site Map for display on site
  • Auto-Generated Popular Search Terms Page

Catalog Management 

Manage the fully dynamic catalog via the intutive admistrative interface. The flexible catalog system includes various options for the display of items, while products can also be imported and exported for batch updates offline. 

Magento's Core API allows for integration via web services with existing back-office systems to make the management of your online channel even more efficient. 

  • Private Sales including Events, Invitations and Category access permissions Feature available to Enterprise Edition only
  • Inventory Management with Backordered items, Minimum and Maximum quantities
  • Batch Import and Export of catalog
  • Batch Updates to products in admin panel
  • Google Base Integration
  • Simple, Configurable (e.g. size, color, etc.), Bundled and Grouped Products
  • Virtual Products
  • Downloadable/Digital Products
  • Customer Personalized Products - upload text for embroidery, monogramming, etc.
  • Tax Rates per location, customer group and product type

Product Browsing 

Magento's flexible merchandising engine allows for product catalogs to be set up to support your business and the up-sell, cross-sell and related items increase average order values. 

  • Multiple Images Per Product
  • Product Image Zoom-in Capability
  • Product Reviews
  • Related Products
  • Stock Availability
  • Multi-Tier Pricing Upsell
  • Product Option Selection
  • Grouped Products View
  • Add to Wishlist
  • Send to a Friend with Email

Shipping 

Flexible offerings allow Magento to be tailored to the way you ship. Display real-time carrier rates, with support for account specific rates, flat or table rates to your customers. 

  • Integrated for real-time shipping rates from: UPS, UPS XML (account rates), FedEx (account rates), USPS and DHL
  • Shipping to multiple addresses in one order
  • On-site order tracking from customer accounts
  • Multiple shipments per order
  • Ability to specify allowed destination countries per method
  • Flat rate shipping per order
  • Flat rate shipping per item
  • Free Shipping
  • Table rates for weight and destination
  • Table rates for product sub-totals and destination
  • Table rates for number of items and destination

Customer Service 

Increase customer satisfaction with the self-service and backend tools included in Magento. Customers can access feature-rich accounts to view order statuses and receive tracking information directly on the site, as well as submit requests via the contact us form. 

Customer Service agents are able to view customer account information, including not only the order history, but also items in customers' shopping carts and wishlists, to effectively answer questions and complete orders for customers via the Call Center dashboard. 

  • Contact Us form
  • Feature-rich Customer Accounts
  • Order History with Status Updates
  • Order Tracking from Account
  • Forgot Password Email from front-end and administration panel
  • Order and Account Update Emails
  • Customizable Order Emails
  • Create and Edit Orders from the Admin Panel

Order Management  

View orders, create invoice/receipt and shipment records for Sales Orders and issue Credit Memos (refunds) for customers.  

Customers can re-order previous orders from their account, while administrator users are able to view full order histories and create orders in the backend. 

  • View, edit, create and fulfill orders from admin panel.
  • Create one or multiple invoices, shipments and credit memos per order to allow for split fulfillment
  • Print invoices and packing slips
  • Call Center (phone) order creation
  • Includes ability to create new customer, or select existing customer and view shopping cart, wishlist, last ordered items, and compared products list, as well as select addresses, give discounts and assign custom prices
  • Create re-orders for customers from administration panel.
  • Email Notifications of Orders
  • RSS feed of New Orders

Analytics and Reporting 

Magento's included reporting suite provides visibility into the store performance to enable actionable changes to react to your customers needs, and out of the box integrations with Google Analytics and Website Optimizer allow for further insight into store performance and the ability to run A/B and Multi-Variate tests. 

  • Logging of Administrator Actions Feature available to Enterprise Edition only
  • Integrated with Google Analytics
  • Admin Dashboard for Report Overview
  • Sales Report
  • RSS feed for New Orders
  • Tax Report
  • Abandoned Shopping Cart Report
  • Best Viewed Products Report
  • Best Purchased Products Report
  • Low Stock Report

Site Management 

Magento's usable interface allows for efficient management of your online channel. Manage multiple stores from one administration panel, including the ability to manage localized/international versions of your sites.

Magento's one-click upgrade process allows for seamless upgrades to new Magento version, while the Web Services API and pre-packaged integrations allow Magento to fit the way you do business. 

  • Content Staging and Merging. Support for both on-demand and scheduled merges and rollbacks of content. Feature available to Enterprise Edition only
  • Control multiple websites and stores from one Administration Panel with ability to share as much or as little information as needed
  • Multi-Lingual
  • Support for localization
  • Support for multiple currencies
  • Administration Permission System Roles and Users

Catalog Browsing 

Magento's robust feature-set and flexible frontend templating allow for highly usable sites with 100% customizability. 

Features such as Layered Navigation, Product Comparison and Reviews & Ratings allow customers to find the product right for them. 

  • Private Sales including Events, Invitations and Category access permissions Feature available to Enterprise Edition only
  • Category View and Purchase permissions per on customer group (limited catalog access) Feature available to Enterprise Edition only
  • Layered / Faceted Navigation for filtering of products in Categories
  • Layered / Faceted Navigation for filtering of products in Search Results
  • Static Block tool to create category landing pages
  • Ability to assign designs on category and product level (unique design per product/category)
  • Configurable search with auto-suggested terms
  • Recently viewed products
  • Product comparisons

Mobile Commerce 

Enable M-Commerce with mobile-optimized versions of your site to attract and convert customers on the go. Automatically detect mobile browsers and show the mobile-optimized version of your site and provide either the full site catalog or a smaller selection of products tailored for the mobile customers. 

Mobile transactions will grow exponentially over the next 5 years, and Magento enables retailers and manufacturers to provide customers with a fully mobile, multi-channel experience. 

Checkout 

Guest Checkout, an intuitive and efficeient one-page checkout process and the ability to integrate with a variety of payment gateways and alternative payment methods makes the Magento Checkout process a breeze for your customers. 

Allow customers to ship items to multiple addresses, input gift messages and more, all in a secure checkout process. 

  • One-Page Checkout
  • SSL security support for orders on both front-end and back-end
  • Shipping to multiple addresses in one order
  • Checkout without account/Guest Checkout
  • Shopping Cart with tax and shipping estimates
  • Checkout with account to use address book
  • Option to create account at beginning of checkout
  • Accept gift messages per order and per item
  • Saved Shopping Carts with configurable expiration time

Payment 

Magento is integrated with a variety of major payment gateways out of the box, as well as alternative payment methods from PayPal, Amazon and Google.  

Customers can also pay via check/money order, or purchase order and additional payment extensions are available through Magento Connect. 

  • Customer Store Credits Feature available in Enterprise and Professional Editions only
  • Configurable to authorize and charge, or authorize only and charge on creation of invoices
  • Integrated with Amazon Payments (Checkout by Amazon and Amazon Simple Pay)
  • Integrated with multiple PayPal gateways: ◦Website Payments Standard, Website Payments Pro (Express and Direct), Website Payments Pro UK (Express and Direct), and PayPal PayFlow Pro
  • Gift Certificates/Cards (Physical and Virtual) Feature available in Enterprise and Professional Editions only
  • Integrated with Authorize.net
  • Integrated with Google Checkout (Level 2)
  • Saved Credit Card method for offline payments
  • Accept Checks/Money Orders
  • Accept Purchase Orders
  • Payment Extensions Available through Magento Connect

 Customer Accounts 

Beyond Customer Self Service, Accounts offer your customers the ability to save items to a wishlist and share with friends and family, access and edit their contact information and address book, and view their Ratings & Reviews and Product Tags. 

  • Order status and history
  • Re-orders from account
  • Recently ordered items
  • Downloadable Products
  • Address Book with unlimited addresses
  • Default Billing and Shipping addresses
  • Wishlist with ability to add comments
  • Email or Send RSS feed of Wishlist
  • Newsletter Subscription management

 Varien, the company owning Magento, formerly worked with osCommerce. They had originally planned to fork osCommerce but later decided to rewrite it as Bento. Due in part to a naming conflict with FileMaker Inc. who had already trademarked the name Bento, Varien and osCommerce renamed Bento to Magento, a mix of Bento and Mage. The term Mage is said to pay homage to the Mage or Wizard of traditional D&D style role playing games. The Varien programming community often refer to Magento's magical getter and setter commands as "The Will of the Mage". 

Source: https://www.magentocommerce.com/ 

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